This decision speaks not only to the existing value of such systems but also to how essential ad identifiers have become in an industry defined by widespread fragmentation.

Human conversations with Grok, the chatbot developed by Elon Musk’s artificial intelligence (AI) company xAI, have surfaced ...

Today's column is about industry firsts. Actually, a multitude of them, but starting with two being announced just this morning. One is "an industry-first integration" between sell-side technology ...