This decision speaks not only to the existing value of such systems but also to how essential ad identifiers have become in an industry defined by widespread fragmentation.

Human conversations with Grok, the chatbot developed by Elon Musk’s artificial intelligence (AI) company xAI, have surfaced ...

Today's column is about industry firsts. Actually, a multitude of them, but starting with two being announced just this morning. One is "an industry-first integration" between sell-side technology ...

A new A&E docuseries doesn't exactly count as family programming in the wholesome way that the phrase "family programming" is generally applied.

For July, overall streaming platforms' total viewing is now up 14% to a 47.3% share year-over-year, while cable TV viewing is ...

What do you do when no one will hire you? If you're Betsy Berkhemer-Credaire, you create your own opportunity-and end up building a trailblazing career. From Disney publicist to founding one of the ...

The rescission of $1.1 billion in federal funding leaves many public stations vulnerable, the MacArthur Foundation points out.

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Tanya Gazdik , 6 minutes ago; Chili’s is not done having its viral social media moment with its Triple Dipper appetizer. “The casual-dining brand is following users who com ...

“This decline is entirely self-inflicted,” writes Neil Saunders, managing director of GlobalData, a market research company. “Target, which used to be very attuned to consumer demand, has lost its ...

TikTok is rolling out a new feature designed to help first-time college students connect with their classmates, while providing advertisers with more specific Gen Z targeting options.