Currently, outdoor advertising is levied with a GST rate of 18%, which, according to the complaint letter, IOAA considers ...

The updates focus on creative diversification, enhanced use of creators and Reels and expanded shopping features across ...

Manav Sahni of Nestlé India discusses how Milkmaid is increasing its influencer marketing investments during festive seasons ...

This experience will see Ananya Panday and her A-team host four guests for a behind-the-scenes fashion and glow-up session at ...

As a strategic communications partner, the agency is expected to lead the platform’s communication strategy focused on ...

Under the mandate, the agency is expected to manage all PR, digital, events and integrated communications efforts for the ...

According to the study, 69% of consumers will increase their use of social media for shopping, followed by 68% for video platforms like YouTube and 60% for e-commerce/retail sites.

With over a decade of experience, Das has previously led Levi Strauss & Co. as Senior Director - Marketing and Brand Experience for South Asia, the Middle East & Africa.

The joint venture between Yakult Honsha in Japan and Groupe Danone in France also revealed its goal of achieving double-digit growth every year until 2030.

Before her new role as Head of Marketing for India, Sri Lanka & Bangladesh, she worked at DBS Bank as SVP Marketing, after a decade at J. Walter Thompson.

The new identity, which includes updated packaging design and logo, will be rolled out across digital channels, stores and product lines to ensure consistency.

Venkataramana brings close to a decade of experience across media and FMCG, most recently serving as Senior Director - Cricket Brand Solutions at Viacom18.