Southwest is inviting controversy with a tone-deaf social media post amid consumer backlash to the end of its bags fly free policy.

Southwest Airlines faced backlash after joking about Luka Doncic while announcing the end of its "Bags Fly Free" policy.

This week, Southwest Airlines became the latest organization to reference the trade in their latest Instagram post about their new bag policy. The Dallas Mavericks are known all across the country right now but for all the wrong reasons.

Southwest Airlines will begin charging for checked bags at the end of May. Amid sinking profits, the budget airline announced in a press release Tuesday that it's ending its long-standing policy of allowing passengers to check two bags for free,

Two free checked bags will no longer be a perk for all Southwest fliers. The company announced it's new bag policy will take effect May 28.

For 50 years, you could book a flight on Southwest Airlines and know that you would not have to pay to check your luggage. It was a luxury that the airline bragged about for years. Southwest has just announced a change in policy that will now charge you for your checked bags.