Long before the days of viral videos and targeted online ads, car companies had to capture our attention with creative print ...

For example, embedding technology can identify when a user is reading about electric cars and deliver relevant ads for ...

“Admitting no wrongdoing” did not absolve BetterHelp of the internet’s wrath, nor did the approximately $10 refund. Fans have continued to call for their favorite influencers to end their partnerships ...

More than Freddie Freeman or Francisco Lindor or those Yankee jamokes who tried to rip off Mookie Betts’s hand, I will ...

How it works: By embedding Happydemics’ brand lift analytics and insights, including metrics for brand consideration, ...

Finding the right marketing channels to promote your business is tricky. There are dozens of marketing channels, but your ...

This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

Ever since Portillo’s went public in October 2021, CEO Michael Osanloo has preached patience. While the lights of Wall Street ...

There are only 24 hours in a day. If you go to a job each day that pays you a set amount of money, that is the maximum amount ...

Global celebrations like Halloween offer prime opportunities for mobile app marketers and ad creatives to boost engagement ...

The Whoop 4.0 is linked to your phone, particularly if you're a runner. It temporarily stores data if you run without your phone. When it syncs later, you'll no longer have the location data. There ...