Omnicom will become BBVA’s full-funnel agency, a comprehensive approach that spans from creative strategy to media activation ...

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

TV's suggestive "Launderette" Levi's advert was first shown 40 years ago, and sales went through the roof. The ad marked a ...

EXCLUSIVE: Yvonne Ibazebo, Daisy Allsop, Anne Beresford and Savannah James-Bayly are among the cohort of Get It Seen 2026, a ...

Adobe (Nasdaq:ADBE), the global technology leader that unleashes creativity and productivity for individuals and businesses ...

Playbook: A recent report reveals that 75% of direct-to-consumer (D2C) brands in India are utilizing creators to boost sales.

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

This is what Positionless Marketing means: Wielding Data Power, Creative Power and Optimization Power simultaneously. Not ...

In an exclusive interview, Jiten Mahendra from Shoppers Stop reveals the relentless pressure of keeping a 34-year-old brand ...