Not for Cloudflare CEO Matthew Prince this year, who told us he spent the first three days of this year's Davos barreling down the nearby ski slopes with clients and some members of the US ski team.

A photo of the Salesforce lunch hosted at the World Economic Forum in Davos, where CEO Marc Benioff asked if AI was a human right.Jamie Heller/Business Insider BI journalists share their biggest ...

A photo of the Salesforce lunch hosted at the World Economic Forum in Davos, where CEO Marc Benioff asked if AI was a human right.Jamie Heller/Business Insider BI journalists share their biggest ...

But when the WEF is not in town, Davos is primarily known as a skiing destination, with more than 45 hotels and resorts in the city with a permanent population of just over 10,000. Hans-Rudolf Rütti, ...