The digital banner ad, which first appeared three decades ago, has undergone numerous transformations. Industry veterans ...

These ads provided a straightforward way to reach a broad audience and measure engagement, laying the groundwork for contemporary digital advertising strategies. While the basic concept of the banner ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know ...

As digital advertising celebrated a significant milestone last week – no less than the 30th anniversary of banner ads – it’s worth reflecting on how a simple rectangular advertisement ...

When banner ads were introduced in 1994, pundits proclaimed that this new approach to advertising was going to ruin the world ...

It was just over 30 years ago on October 27, 1994, when Wired Magazine’s website hotwired.com turned on the world’s first banner ad from AT&T. Since then, the digital display advertising ...

Figures are based on digital advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers search advertising, banner advertising, video advertising ...