Knowing your target audience is crucial for crafting effective offers ... TV, radio, and print ads still have a place in direct response marketing. For example: Using multiple channels not only ...

The way GenAI is designed to work, it doesn’t deliver differentiated output. Nor does it have a grasp of the emotional ...

Learn how AI transforms ad optimization, audience targeting, and creative strategies to drive impactful advertising results.

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness ... factors driving B2B ad success on LinkedIn ...

Aided by DSPs, retail media networks can handle demand generation, tech orchestration and scalable ad placements, and reach ...

As the advertising landscape continues to evolve, OOH stands out as a viable and innovative traditional channel.

Advertisers need to take several foundational steps in their approach to data in order to embrace the fundamental changes ...

Projection mapping is a cool way to turn everyday things into amazing displays. Imagine seeing a regular building light up ...

The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for effective political ...

In today's competitive market, trade shows present a valuable opportunity for companies and organizations to showcase their products and services. According to a media release from the Minister for ...

The newly published guide explores how cross-channel attribution identifies and assigns credit to marketing touch-points on a ...

Commissioners continued to discuss promotion of a half-cent sales tax that will be on the Nov. 5 ballot. Allen County ...