Across a dataset of 25,000 SERPs monitored, Adthena detected just 13 instances of ads being served, a low of 0.052% ad frequency, but offering the earliest evidence of Google’s next phase in AI search ...

AI Mode is a feature that has been accessible for free to all users for roughly a year. It provides succinct, generated ...

A New York federal judge ruled in favor of online news publishers and advertisers who allege Google unlawfully monopolized the digital advertising market and diverted revenue that would have otherwise ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

Luckily, there are already plenty of tested strategies that have helped fellow SMBs bolster their businesses, according to Selin Song, Google’s president of customer solutions. Through its ads ...

The regulator labeled Google as a company it needs to keep a close eye on due to its ubiquitous search engine and lucrative search-advertising business. Volkswagen Deliveries Rise Despite Weakness in ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Google made the case Monday to a Virginia judge that it should be permitted to hold on to several key portions of its advertising technology ecosystem, just weeks after avoiding a breakup of its ...

After deflecting the U.S. Justice Department’s attack on its illegal monopoly in online search, Google is facing another attempt to dismantle its internet empire in a trial focused on its abusive ...

FILE - A sign is displayed on a Google building at their campus in Mountain View, Calif., Sept. 24, 2019. (AP Photo/Jeff Chiu, File) (Jeff Chiu, Copyright 2019 The ...