Inbound lead generation should be a major component of any business’s marketing strategy. What is inbound lead generation? Simply put, inbound lead generation is the practice of drawing prospects and ...

You’ll also need to understand that inbound marketing is an indirect way of generating leads. You aren’t going to potential customers and pitching your product, you are encouraging them to come to you ...

How does lead generation work? There are two main types of lead generation -- outbound and inbound. Outbound lead generation involves reaching out to prospective customers directly. This may be done ...

The success of your startup depends on your customers. While maintaining relationships with current clients is essential, bringing in new ones is crucial to the continued success of any business.

The right leads include decision makers who have the buying power to say yes to your product or services. To close more business, it’s crucial to get in front of the right leads to promote your ...

In this always-on era, it has never been more important for marketers to find the right lead generation mix in order to bring in prospects and convert them to customers. While interruption-based ...

Evan is a writer and entrepreneur with a background in technology and content marketing. He is currently the Head of Growth at Sagetap.io. Previous to Sagetap, he was was co-founder & CEO of the ...

The sales process has shifted. It’s estimated that roughly 67 percent of the buying process happens before a prospect ever communicates with a company. Because of this, companies must stay relevant ...