Digging deep into global marketing strategies and the strategic, operational, and leadership aspects of managing global marketing organizations in South Korea and Japan.

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

SAN FRANCISCO--(BUSINESS WIRE)--Andersen Consulting strengthens its capabilities through a Collaboration Agreement with Nisos, a U.S.-based human risk management firm that delivers intelligence-led ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

Microsoft analyzed 200,000 AI workplace conversations to reveal how AI is reshaping marketing and sales roles. Here’s what the data shows. Sales and marketing roles rank among the most impacted by AI.

Abstract: Measuring the effect of multichannel marketing strategies requires advanced algorithms which create unique challenges for the pharmaceutical industry's marketing efforts. The latest ...

TikTok introduced new business solutions at its fifth annual TikTok World product summit on June 4 in New York, targeting full-funnel marketing strategies with new analytics capabilities and ...

Ernst & Young wants a bigger slice of companies’ sales and marketing budgets. The accounting and consulting firm on Tuesday announced the formation of EY Studio+, a new business unit that will ...