Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? By Pete Wells The service unveiled the ...

After the FDA announced it was cracking down on what it has determined to be “misleading” or “deceptive” direct-to-consumer pharmaceutical ads, the floodgates have opened. In the first few days after ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

The former CEO of Nestlé, who was fired for a secret affair with an employee, had fallen in love with the marketing worker before she was promoted to Vice President of Americas Marketing just 18 ...

Unilever is undergoing a marketing transformation as it moves to a social media and influencer-heavy strategy. The plan to put 50% of its marketing budget into influencers was first announced by CEO ...

Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...

This year could be a banner one for the marketing industry, with global ad spending projected by GroupM to surpass $1 trillion for the first time. But marketers still face macro pressures, including a ...

Tech ethics organizations have filed an FTC complaint against the AI companion app Replika, alleging that the company employs deceptive marketing to target vulnerable potential users and encourages ...

It’s increasingly difficult to stand out in today’s crowded, fast-paced market. Trends come and go, algorithms shift, and audiences migrate. To cope, brands and agencies have to “experiment with many ...

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

The marketing landscape continues to move quickly, tasking industry executives to keep a pulse on innovation if they wish to build brand awareness and consumer loyalty. Accordingly, a number of ...