For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

In my experience, data-driven decision-making yields the highest ROI. With multi-touch attribution, you can see which videos ...

For this week of the iRacing Staff Member highlight series, everybody else was busy. Since we’ve got a free week, and I’m ...

Use evocative language, images and sounds ... effective emotional marketing is authenticity, relevance and a genuine connection with your audience. By focusing on these elements, you can build lasting ...

In today’s crowded market, where everyone’s vying for attention, the right music can do more than just help your brand stand out.

Altair Media Highlights the Growing Importance of Social Media in B2B Marketing Strategies.UK - September 10, 2024 — B2B ...

Saturday's UFC 306, the first with a title sponsor and the first live sports competition at the Sphere in Las Vegas, is ...

The popular Netflix series has developed a cult following over the years but people are now questioning Emily's visa status.

Your website is one of your credit union’s most critical marketing workhorses—no surprise at a time when most consumers (71%) ...

Incorporating a retention-first mindset is not just a strategy; it is a paradigm shift. It requires a comprehensive approach ...

Artist development is foundational for achieving long-lasting success in the dynamic world of music and entertainment. It ...

So, with that in mind, here are four areas of focus when revamping a marketing strategy to run the bases. The research is ...