Novartis made one of the biggest investments in Cannes among pharma companies, sending approximately 20 people from the organization to the creativity festival. They came with multiple goals, ...

2025 is not the year to play it safe. It's the year to sharpen your edge, evolve your tactics, and take your message seriously. Be human. Be strategic. Be relentless. Your brand's survival depends on ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and infer from.

In today's fast-paced digital world, businesses need to come up with new strategies to get people's attention and stay ahead ...

WAKING up in the night in pain, Megan Skalska blamed her aches on walking too much. At the age of just 23, she was fit and ...

As marketers dive into AI image generation, one of the chief brand concerns is how to be ethical and transparent.

The Universal Pictures release, directed by Gareth Edwards, opened on Wednesday and earned $147.3 million in its first five ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

The long-grain Basmati rice has received government support and surged ahead of other aromatic varieties like UP's Kalanamak, ...

Taylor Sam's Facebook and Instagram feeds are informative, but its TikTok videos, which can be snarky and funny, get a lot ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

How Plato and Kylie Jenner are shaping modern marketing—and have more in common than you might think The world of marketing, especially today, is inspiring, intriguing, and curious.