Novartis made one of the biggest investments in Cannes among pharma companies, sending approximately 20 people from the organization to the creativity festival. They came with multiple goals, ...

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

2025 is not the year to play it safe. It's the year to sharpen your edge, evolve your tactics, and take your message seriously. Be human. Be strategic. Be relentless. Your brand's survival depends on ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and infer from.

In today's fast-paced digital world, businesses need to come up with new strategies to get people's attention and stay ahead ...

WAKING up in the night in pain, Megan Skalska blamed her aches on walking too much. At the age of just 23, she was fit and ...

As marketers dive into AI image generation, one of the chief brand concerns is how to be ethical and transparent.

The Universal Pictures release, directed by Gareth Edwards, opened on Wednesday and earned $147.3 million in its first five ...

The long-grain Basmati rice has received government support and surged ahead of other aromatic varieties like UP's Kalanamak, ...

Abstract: Multi-label image recognition with convolutional neural networks has achieved remarkable progress in the past few years. However, most existing multi-label image recognition methods suffer ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...