While the Golden Arches does a pretty stellar job with Happy Meal toys in the United States, ask a traveler, and they’ll tell you Japan is where it’s at. Not only does the menu have some ...
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Why capsule toys are so loved in Japan and how producers are looking to spread that loveThe Japan Toy Association estimates the capsule toy market was worth 61 billion yen (US$378 million) in the 2022 financial year, up 35.6 per cent in one year, and expects it to grow further. "We ...
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