Ever-Growing USA on MSN2d
How AI is Transforming Ad Bidding and Customer Engagement
In today’s fast-paced digital marketing landscape, artificial intelligence (AI) is revolutionizing how advertisers optimize ...
Retail Dive11y
Predictive mobile real-time bidding: The killer app for Big Data
Today in mobile advertising, we are riding a wind of change and it is called real-time bidding (RTB). Because mobile is in real time, location-based, on-demand and quickly becoming the primary ...
JD Supra28d
Privacy Implications of Real-Time Bidding – Lessons From the Mobilewalla Enforcement Action
It is what happens during the next step in the process of delivering a targeted ad, however, that has prompted renewed attention by regulators. The use of this information in real-time bidding ...
TidBITS1d
How to Identify iPhone Apps That May Contain Location-Tracking Ads
Adam Engst explains how to determine whether any apps on your iPhone may have been unintentionally sharing your location with ...
Business Insider India11y
Why Real-Time Bidding Is Going To Completely Change The Equation For Mobile Advertising
Here's an overview of why RTB or real-time bidding could make the difference in mobile, digital advertising's new frontier: ...
Kellogg School of Management24d
Online Causal Inference for Advertising in Real-Time Bidding Auctions
Citations: Waisman, Caio, Harikesh Nair, Carlos Carrion. 2025. Online Causal Inference for Advertising in Real-Time Bidding Auctions. Marketing Science. (1)176-195.