Super Bowl likely meets up with Taylor Swift on Sunday. Football fans incur a gap with Swifties at blowout parties.

Trump has once again shared manipulated images suggesting that pop star Taylor Swift endorses him, despite her clear ...

In this op-ed, assoc. culture director P. Claire Dodson and features director Brittney McNamara respond to Travis Kelce’s ...

“While the buzz and the ‘Taylor Swift effect ... Zeta’s data and AI models around behavioral activity related to online content published and consumed related to football’s biggest ...

Taylor Swift has reportedly shared a positive stance on her boyfriend Travis Kelce's comments about President Donald Trump's ...

Going into the Super Bowl, the 'Taylor ... Swift has wide-ranging appeal, she is particularly popular among women and girls, and that is the group that propelled NBC and "Sunday Night Football ...

Swifties are turning against Travis Kelce ahead of the Super Bowl. Here's what he said to anger Taylor Swift's fans.

The singer generated millions in prop bets for the Kansas City Chiefs just by showing up to watch her boyfriend play. Now that she’s busy, gamblers are losing interest.

President Donald Trump finally praised the Eagles’ dominant performance over the Kansas City Chiefs during an appearance on a ...

This Super Bowl Sunday, some tuned in to watch the football game ... Kendrick Lamar diss track to Taylor Swift Drake’s second Kendrick Lamar diss track, the AI-assisted “Taylor Made Freestyle ...

Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, released findings of real-time consumer insights ahead of this Sunday’s big game. Analyzing behavioral signals from over 245 million US ...