Netflix Inc. said 70 million viewers are watching its shows with advertising every month, nearly double the total from ...

CEO of Seedtag Artificial Intelligence represents a fundamental change in how businesses operate and interact with consumers.

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

ADVERTISING leaders gathered on Oct. 29, 2024, at Shooting Gallery Studios in Makati City to discuss Republic Act 11996, or ...

The new rules, which cover both TV and radio, instruct drugmakers to use simple, consumer-friendly language when describing ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Lucas Cridland discusses how radio can better position itself to attract advertisers and remain a powerful tool in the ...

A ban on vape advertising and promotion could be on the cards for New Zealand next year, following news of upcoming changes ...

Download our guide to gain a comprehensive understanding of CTV advertising in EMEA. To optimize their budgets, advertisers ...

Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

The European Commission has fined Meta $842 million for antitrust violations related to Facebook Marketplace. It said the ...

The Board of Advertising Council Australia (ACA) has announced a new chair to succeed global CEO of Droga 5, Mark Green. The ...