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News

Delta Uses AI to Set Personalised Prices for Some Flights

Digest more
 · 4h · on MSN
Delta Air Lines is using AI to set the maximum price you’re willing to pay
Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, WestJet, and VivaAerobus. In Delta’s case, the AI will act as a “super analyst” that operates 24/7 to determine custom ticket prices that should be offered to individual customers in real-time, per specific flights and times.

Continue reading

 · 4h · on MSN
Delta Air Lines' AI determines airfares for some passengers
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