Cracker Barrel revealed a new text-only logo as part of its brand refresh. The chain launched a fall menu with returning favorites and new comfort dishes. Country artist Jordan Davis will help kick off the update at a New York City event.

Cracker Barrel has made a surprising move: removing the barrel from their logo. The chain unveiled their new text-only design on August 19th, marking a significant departure from the iconic image of a man resting by a barrel that customers have known since 1977.

Cracker Barrel unveiled a new logo, its first in 48 years, ditching the iconic image for a text-based design as part of a major rebranding effort. The chain is also launching a revamped fall menu with both classic and new seasonal dishes.