Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular ...

The backlash over Cracker Barrel's new logo ignores the fact that the company once openly fired gay workers, sparking a ...

Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the ...

The restaurant company joins the likes of Bud Light, Jaguar and Target as subject of conservative ire over rebranding, DEI policies.

Collin Rugg, co-owner of the Trending Politics website, characterized the rebrand and new logo as “depressing. Rep. Byron ...

Cracker Barrel admitted Monday it could have unveiled its new logo better after facing backlash from some customers and right-wing commentators.

Cracker Barrel has responded to conservative backlash concerning its recent rebranding and new signage, which involved ...

Cracker Barrel – known for its nostalgic atmosphere and Southern fixins like chicken fried steak – ditched its telltale charm ...

American restaurant and gift store chain Cracker Barrel says it "could have done better" in its controversial rebrand. The ...