This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

One of the vital strategies for reaching out to their audience is direct marketing from businesses. It serves as the means for direct communication with the customers and, at the same time, will ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

The success of direct campaigns depends on your list, offer, and creative. Getting those to work in sync, online and offline, will increase responses - and results. Get the details here.

Our recent big-picture research effort focuses on direct marketing (both digital and print). It’s available in the form of a free white paper (more on that below), but for now I want to share ...

Direct Message: Direct marketing testing isn’t a hurdle—it’s your clearest path to long-term gains, customer insight, and competitive edge.

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

Make your marketing explode in 2024: Five reasons direct mail is a mustIn an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts ...

No B.S. Direct Marketing The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In ...