Julie Felss Masino, the CEO of Cracker Barrel, is the focus of national controversy due to a new logo design. The design gets ...

CEO Julie Felss Masino defends Cracker Barrel's controversial rebranding efforts amid widespread social media criticism ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only ...

This time, netizens are boycotting Cracker Barrel and Julie Felss Masino, its president and CEO for the last two years. Before working at the Southern country-themed restaurant chain, Julie Felss ...

On Monday, Cracker Barrel vowed not to turn its back on its company's values of "hard work, family, and scratch-cooked food ...

The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the ...

Steak ‘n Shake has fired back at Cracker Barrel, accusing the company of eliminating its heritage with its new, controversial ...

Online critics labeled the move as short-sighted, dull, woke. Shares of Cracker Barrel Old Country Store Inc. (CBRL on NASDAQ ...

Cracker Barrel – known for its nostalgic atmosphere and Southern fixins like chicken fried steak – ditched its telltale charm ...

Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...