The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says ...

Cracker Barrel is sticking with its new logo. But the chain is also apologizing to fans who were angered when the change was ...

Cracker Barrel Old Country Store on Monday issued a statement responding to the backlash it faced last week over its ...

Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular ...

Caitlin Clark has dropped her official logo as a Nike signature athlete. It's the first step to a signature shoe, which is ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

As for the logo itself, it holds a very simplistic design as it features two interlocking C's above the iconic Nike "Swoosh" ...

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and ...