Alaska Airlines is shuffling the deck with its popular Mileage Plan loyalty scheme. In a pitch to customers of both Alaska ...

Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the ...

Alaska and Hawaiian Airlines announced a new combined loyalty program. Here's how it will work and what perks members should ...

Beginning August 25th through August 29th, SkyMiles members and Delta employees can vote using the Fly Delta App for one of ...

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Alaska Airlines and Hawaiian Airlines launched Atmos Rewards, a new combined loyalty program that offers members more ways to ...

The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards.

Alaska Airlines and Hawaiian Airlines today introduced Atmos Rewards — a combined loyalty program that is one of the major ...

Alaska Airlines introduced Atmos Rewards: its own (and Hawaiian Airlines') loyalty programs, and a new high-end credit card ...

An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn ...

Convenience retailers from Huck’s and EG America dig into the metrics and mindset behind customer retention and long-term ...