Netflix’s ad-supported plan has notched a new level of monthly active users -- 70 million, according to the California-based streaming giant.

Is Netflix getting closer to traditional cable? More users than ever are choosing to endure ad breaks for a lower subscription price. Over 50% of new sign-ups for the video-streaming service are for the ad-supported plan in countries where Netflix offers it,

The streaming giant said Tuesday that its ad-supported tier now reaches 70 million users around the globe, compared with the 40 million it revealed in May and the 22 million it cited in January - a growth trajectory that big marketers want to see before they take Netflix's advertising options more seriously.

The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription tier.

Netflix said on Tuesday its ad-supported tier had reached 70 million monthly active users globally, nearly doubling from about six months earlier as customers seek more affordable options. The plan, priced at $6.