PepsiCo Inc. is in advanced talks to buy healthier soda brand Poppi, according to people with knowledge of the matter.

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

Paramount Pictures made a savvy plug for “Novocaine,” and Dick’s Sporting Goods was a “magnet” for holiday shoppers—plus, why ...

Speakers at Ad Age’s NextGen Marketing Summit Gen Z career forum share tips for breaking into the industry. (L-R) Emily Elyshevitz, Brittany Ramsey, Dawn Reeves, Geno Schellenberger.

Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...

As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...

BarkleyOKRP unveils a new media brand, Heineken and Dentsu renew their global vows and more of the week’s agency news.

Madwell, which has over 100 employees, has had trouble paying employees, vendors and rent on one of its offices.

The Federal Trade Commission has issued a second request for information regarding Omnicom’s proposed acquisition of ...

Thirty years from its last concert, and 60 years from its founding, the Grateful Dead still rings in the ears of its fans.

Among today’s creative highlights, Clorox brought in neuroscientists to demonstrate some surprising data about how cleaning ...