Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.

How might consumers use AI agents to help with product research and shopping? Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on ...

5 metrics to measure the success of Facebook videos From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing ...

Spot and eliminate cognitive biases that distort test results for more accurate, data-driven email marketing decisions.

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down ...

Great marketing comes from testing, risk and even failure. Learn how to embrace setbacks and turn them into growth.

The marketer’s guide to conquering data quality issues Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact.

Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a ...

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those pitfalls.

Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether ...

Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers?

5 ways B2B differs from B2C — and 3 ways they align Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters.