For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery.

Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.

Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned ...

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or ...

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

When The Trade Desk started paying more attention to the sell side of the ad tech business, they wanted to improve inventory ...

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or platform that will finally tell them which marketing dollars truly drive ...

CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid ...

When the peer-to-peer site Napster unleashed digital audio on the web, the record industry couldn’t move fast enough. It took ...

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO ...