Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or platform that will finally tell them which marketing dollars truly drive ...

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or ...

Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned ...