WPP is facing its third year of worsening performance after growth of 0.9% in 2023 and a decline of 1% in 2024. That ...

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

India’s fast-evolving smart TV ecosystem saw CloudTV—which is positioning itself as the country’s first certified Smart TV OS brand—entering the connected TV (CTV) advertising space. The company ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Inside the first global benchmark for AI creativity in advertising As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the ...

Each June, the world’s most creative minds convene on the Côte d’Azur (French Riviera). At Cannes Lions International Festival of Creativity 2025, India again made its mark with resounding success.

In fact, in 2019, the streaming platform came up with a playlist called the ‘Tastebreakers’, with the goal of broadening users’ music horizons via genres and artists they didn’t typically explore.

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.