AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said ...

The impact of AI goes far beyond efficiency, Camire explained. Global knowledge work is valued at $20-30 trillion, and even a ...

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said ...

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

PepsiCo has tripled content production since integrating the agency closer to its internal teams while seeing sales growth ...

Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.

The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the ...