Human conversations with Grok have surfaced in search results, with content ranging from summarizing news or generating ...

This decision speaks not only to the existing value of such systems but also to how essential ad identifiers have become in an industry defined by widespread fragmentation.

Today's column is about industry firsts. Actually, a multitude of them, but starting with two being announced just this morning. One is "an industry-first integration" between sell-side technology ...

For July, overall streaming platforms' total viewing is now up 14% to a 47.3% share year-over-year, while cable TV viewing is ...

A new A&E docuseries doesn't exactly count as family programming in the wholesome way that the phrase "family programming" is generally applied.

Almost two thirds of consumers are happy for brands to collect their data, but they are trying to assert more control, ...

Ads salute "the moments when ideas get sparked over a drink, scribbled on a napkin, and turned into something real." ...

In the Brea, California arcade, skill-based claw games comprise nearly half of its 3,600-square-foot footprint.

Conversations indexed in search engines included Google, Bing, and DuckDuckGo. Some of the exposed content revealed questions ...

The Tampa Bay Buccaneers used Microsoft Copilot to help with marketing, promotions, and fan engagement to honor the legacy of ...

Measured media spending for the client was estimated at nearly $25 million in 2024, according to agency research firm ...

While overall approval has grown, the retail brand now finds its reputation increasingly shaped by partisan divides.