The agency's goal was to enhance the consumer experience with an updated visual identity. Generative AI was utilized to visualize fragrances and moods.

The move consolidates the client’s creative and media strategy.

He reports to Tara DeVeaux, BCG Worldwide CEO. The agency's work includes French's, Checkers, Hilton and Cholula.

Showing up in spaces where gamers gather allows brands to reach a captive and increasingly receptive audience.