COVID cases go up nationwide every summer, but PSAs cautioning the public about that fact seem to be an endangered species.

This decision speaks not only to the existing value of such systems but also to how essential ad identifiers have become in an industry defined by widespread fragmentation.

Human conversations with Grok have surfaced in search results, with content ranging from summarizing news or generating business ideas to referencing drugs, suicide, and bomb-making.

I'm not saying my inbox is a representative sample of ad industry hype, but it's not nothing. So here are the "industry-first" pitches I've gotten so far this year, including two claims this morning ...