Find out the latest advertising spend trends and competitive dynamics shaping European retail. Tailored for SMBs, this ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers and experts ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunteering and environmental ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

Daily audio consumption in the first quarter of 2025 amounted to 3 hours and 54 minutes of daily 1 listening across both ad supported and ad free platforms like radio, podcasts, streaming music ...

12月3日の国際障害者デーを目前に控え、ブランド、広告主、メディア・プラットフォームは、多様なマーケティングにおける状況の変化に直面している。政治的、経済的、社会的原動力が ...

Siete plataformas diferentes ofrecen los títulos en streaming más vistos de marzo. El streaming alcanza su mayor cuota hasta la fecha, con un 43,8% de la televisión. Los Oscar y Tracker dominan la ...

Já é difícil prender a atenção de uma pessoa, quanto mais a de uma geração inteira. A geração do milênio - agora o maior grupo geracional dos EUA - cresceu junto com os avanços da tecnologia e das ...