Switching from a surprise-and-delight program to JJ Rewards could help drive frequency and incentivize the chain’s most loyal guests.

From Starbucks’ Brian Niccol to BJ’s Lyle Tick and Potbelly’s Bob Wright, boards have made headway with executives that implemented strategic improvements to help sales and traffic.

Hart, former CEO of Red Robin, succeeds Josh Kern and will oversee a slimmer, multi-brand platform that recently offloaded several non-core concepts.