Sydney Sweeney launched Syrn lingerie line with stunning promotional photos that have fans calling the "Euphoria" actress the "true star of Hollywood."

Sydney Sweeney poses mid-street against a vintage car backdrop, wearing a dramatic wine-red lace lingerie set complete.

In an interview with Elle, Ms. Sweeney explained that Syrn was created to address such nagging issues as “annoying” bra straps and “cutting bands.” Her goal, she told the magazine, is to build a brand that “understands women instead of talking at them.”

Sydney Sweeney always knows just how to make quite a mark with her fashion-forward choices. She recently proved the same in oversized and high-waisted shorts with a matching white sheer bralette look for her Cosmopolitan cover shoot.

Seductress, romantic, playful and comfy energy are no stranger to the annual issue.

Actress Sydney Sweeney has the internet buzzing after dropping her long-awaited lingerie line, SYRN, after months of teasing online. The 28-year-old “Euphoria” star is stepping into […] ‘Are They Real or Push-Up Bra?

Sydney Sweeney recently found herself at the center of controversy after a bold promotional stunt at the Hollywood Sign sparked widespread backlash. While intended to promote her upcoming lingerie brand, Syrn, the late-night act quickly escalated into a legal and public relations issue that drew criticism from authorities and fans alike.

Sydney Sweeney may be facing legal trouble after a daring promotional stunt for her new lingerie line, Syrn. The Euphoria star recently climbed the Hollywood sign at night, hanging a string of bras across the letters to build hype for her brand.