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The "marketing apocalypse" for the music industry that comes with the TikTok ban in the US: "It's the worst possible scenario"Tatiana Cirisano, an industry analyst at MIDIA Research, states that the imminent closure of the popular app has created a sense of "marketing apocalypse" throughout the sector. In recent years ...
Tatiana Cirisano is an award-winning music business reporter who joined <em>Billboard</em> in 2017, having previously written for publications like <em>Nylon</em ...
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Music industry girds for looming US TikTok bansays Tatiana Cirisano, a music industry analyst at MIDiA Research. For years TikTok has been an integral tool for most musicians, a jump-off point for artists looking to break out and an essential ...
That the short-form video-sharing app might shut down in the United States starting Sunday has fostered a sense of "marketing apocalypse" across the industry, says Tatiana Cirisano, a music industry ...
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