Tatiana Cirisano, an industry analyst at MIDIA Research, states that the imminent closure of the popular app has created a sense of "marketing apocalypse" throughout the sector. In recent years ...

says Tatiana Cirisano, a music industry analyst at MIDiA Research. For years TikTok has been an integral tool for most musicians, a jump-off point for artists looking to break out and an essential ...

That the short-form video-sharing app might shut down in the United States starting Sunday has fostered a sense of "marketing apocalypse" across the industry, says Tatiana Cirisano, a music industry ...