Buc-ee's heads to Texas A&M. This weekend's huge concert had Waco hotels humming. It's Coke vs. Pepsi at Baylor this weekend.

I don’t particularly like Cracker Barrel’s new branding. The popular restaurant chain recently replaced its iconic logo, ...

Cracker Barrel is reacting to a largely popular rebrand it introduced last week by assuring customers it’s still the same eatery they knew at heart.

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week ...

Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only ...

Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its rebrand.

Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular ...

Cracker Barrel responded to the backlash of its rebrand and offered its customers a concession to keep part of the old logo.

In its statement, Cracker Barrel wrote that it could have “done a better job” communicating the changes and said that it was ...

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...

Cracker Barrel admitted Monday it could have unveiled its new logo better after facing backlash from some customers and right ...