In an exciting development for sports enthusiasts and students alike, the University of South Carolina (USC) Athletics has announced a landmark 10-year partnership with Nike, set to take effect on ...

The University of South Carolina has approved a new apparel agreement with Nike, as the school’s athletics programs will move ...

When South Carolina signed its apparel deal with Nike last week, there was a surprise in the terms sheet of the contract.

Mike Sposa, who won the 1998 Nike Boise Open on the then-Nationwide Tour, has advanced to the Round of 32 at the 2025 U.S.

Dabo Swinney appears destined for the College Football Hall of Fame. He has won eight ACC championships in the past 10 years and two national titles with Clemson. And the ...

There is a clause in the USC-Nike contract that will provide South Carolina basketball with A’ja Wilson branded Nike gear.

As South Carolina prepares for its week one matchup against Virginia Tech. The Gamecocks' head coach, Shane Beamer, has a unique connection to his Week 1 oppone ...

Three players to watch for the South Carolina Gamecocks during the 2025 college football season. The South Carolina Gamecocks are officially less than a week ou ...

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it ...

South Carolina football takes on Virginia Tech for the 2025 season opener. Here's how to get tickets for the game in Atlanta ...

Will LaNorris Sellers be a Heisman finalist? Will South Carolina football make the College Football Playoff? Here are 5 bold ...

Opinion editor Matthew T. Hall interviewed USC great Marcus Lattimore whose book is out ahead of a season of high hopes for ...