GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS. Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee.

Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …

Dec 30, 2024 · What captured our readers’ attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: …

Jun 30, 2020 · The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt …

3 days ago · Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open internet via its SSP and ad server business. (“The artist …

Nov 20, 2024 · Amazon, for example, as both a publisher and a retail media network, is in a unique position to prove this phenomenon, said Krishan Bhatia, Amazon’s VP of global video …

Dec 30, 2024 · 2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level …

Jan 13, 2025 · Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest …

Jan 14, 2025 · The US will soon have a unified federal government under the incoming administration. While much of its agenda is unclear and margins in the House and Senate are …

Dec 18, 2024 · In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect …