The Billion-Dollar Brand You Can’t Live In In the 1990s, Donald Trump wasn’t selling buildings — he was selling belief. After losing most of his fortune, he realized something every investor should study: people don’t buy real estate — they buy reputation. Trump noticed that his name itself attracted investors, tenants, and attention. When banks refused to lend, he leveraged that visibility instead. Developers started paying him to license his name — a shortcut to prestige and perceived value. T
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The Billion-Dollar Brand You Can’t Live In In the 1990s, Donald Trump wasn’t selling buildings — he was selling belief. After losing most of his fortune, he realized something
Purefinancialeducation. . The Billion-Dollar Brand You Can’t Live In In the 1990s, Donald Trump wasn’t selling buildings — he was selling belief. After losing most of his fortune, he realized something every investor should study: people don’t buy real estate — they buy reputation. Trump noticed that his name itself attracted ...
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