How Elvira Built a Brand to Die For
40:16
YouTubeFast Company
How Elvira Built a Brand to Die For
Cassandra Peterson, better known as Elvira, Mistress of the Dark, has spent nearly 25 years turning horror, humor, and high camp into an art form—and a solid business. In this bonus Halloween episode of Creative Control, Peterson opens up about her wild journey from Las Vegas showgirl to pop culture icon, discussing how to build a brand that ...
96 views1 week ago
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Cassandra Peterson is best known as Elvira, Mistress of the Dark—the iconic horror hostess with a wicked sense of humor, a sharp tongue, and unforgettable style. Debuting in the early 1980s, she turned late-night horror hosting into a pop-culture phenomenon, blending camp, comedy, and gothic glamour like no one else. Beyond Elvira, Peterson has enjoyed a long career as an actress, author, and entertainment icon, remaining a beloved figure for fans of horror and cult cinema around the world. 🖤🎬
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